Platforms

Somewhere between downloading my fourth AI tool of the week and realising I hadn’t done any growth initiatives for Igloo all week, I had a thought: this is not productivity. This is just a different kind of busy.

My time owning a marketing agency with Alex has taught me a few valuable lessons. Some the easy way, through the lens of others. Some by paying the price.

In recent months, I’ve read multiple articles from FT writers, normally among my more trusted sources, and various data junkies arguing that AI is increasing the amount we work, simple because we’re now able to generate more with less. In m

If you asked most media buyers whether they’d trade a kidney for better Meta support, they’d probably pause only to confirm which kidney.

Two recent acquisitions are easy to wave away as product housekeeping: Figma buying Weavy AI ($200M) and Canva buying Magic Brief (undisclosed). That story is convenient, but incomplete.

Blaming media buyers used to be one of the more reliable coping mechanisms in commerce (as both a DTC and agency founder, I can testify).

Chanel No. 5 spent $33 million on their iconic 2004 campaign starring Nicole Kidman. Guinness poured an estimated $13 million into their “Tipping Point” commercial in 2007, while Apple shelled out an eye-watering $137 million for the “Think

I’m newly 29, living in London, working in marketing, where my job is to understand the dynamics of paid media. So yes, I am, as you’d expect, a loyal and long-time social media user. In fact, I remember signing up for Snapchat so early tha

“How good is AI at generating creative?” The magic question we get asked all the time. In truth, this is a very open-ended question, because there are things it does well and others it does terribly. Understandably, brands are still a littl

As I wrote in a previous article,The Death of ROAS in E-Commerce, the landscape and the management style, for media buyers has shifted over the past few years.

AI, AI, and more AI, that’s all we hear these days. Double dashes, recycled vocabulary, and a noticeable lack of character. Training ChatGPT to sound organic is tough but not impossible. With a bit of prodding and nudging in the right direc

Granted - not my softest headline. But before we go there, let’s quickly cover the basics for those unfamiliar. ROAS, or Return on Ad Spend, is a metric used to show the revenue generated for every dollar spent on advertising, usually withi

While the iOS changes are no longer breaking news, after three years of running our agency, we've heard fewer e-commerce founders blaming Facebook for killing their business. The real lesson is to never rely too much on your trusty landlord

Similarly to how Steve Jobs used to describe the ethos at Apple, Jeff Bezos said in an interview earlier this year: “We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent." Once again

It goes without saying, despite the rise of TikTok, Google and Facebook (Meta) remain the undisputed titans of e-commerce advertising. With that in mind, every day, we meet incredible business owners eager to take the plunge and invest in o

Having spent the last three years frequenting my local Exmouth Market and immersing myself like a curious hyena in central London’s overwhelming food scene (admittedly, pubs included), I decided last weekend to explore my new neighborhood.

One of the most common questions we get in our audits and founder introductions, still, three years later is: “It’s never been the same for us since Apple’s iOS14 changes. Facebook and Instagram used to be a great revenue driver for us, and