DC Index139.32+2.49%OpinionA WHOOPing Masters from Rory McIlroy
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A WHOOPing Masters from Rory McIlroy
Opinion

A WHOOPing Masters from Rory McIlroy

WHOOP CEO shares The Master's Champion's WHOOP scores on route to his second win at Augusta, shortly after closing in on a $575M funding round

Andrew WatsonApr 15, 2026
'Fake it till you make it' - the fastest way to validate your brand
Opinion

'Fake it till you make it' - the fastest way to validate your brand

“This business has so much potential.” – said every startup founder since the discovery of fire.

Andrew WatsonMar 31, 2025
Iconic marketing campaigns of the last century
Opinion

Iconic marketing campaigns of the last century

The theory of conspicuous consumption was introduced by economist and sociologist Thorstein Veblen in his work The Theory of the Leisure Class (1899). Veblen argued that people often purchase goods and services not only for their utility bu

Andrew WatsonNov 5, 2024
Why Break Point is Netflix's worst sports docuseries
Opinion

Why Break Point is Netflix's worst sports docuseries

#1 - Things are a little more PG nowadays

Andrew WatsonSep 30, 2024
The challenge in acquiring founder driven start-ups
Opinion

The challenge in acquiring founder driven start-ups

The challenge in acquiring founder driven start-ups

Andrew WatsonSep 26, 2024
Chasing wins not value in e-commerce
Opinion

Chasing wins not value in e-commerce

What does it mean to be a winner?

Andrew WatsonSep 23, 2024
Tennis - A game of roulette
Opinion

Tennis - A game of roulette

Firstly, I was honored and proud of the University of Memphis when I switched on the Open to see fellow Memphians receiving an award on Arthur Ashe for Tennis Facility of the Year. Tied to the same week, happened to be our first Memphis Ten

Andrew WatsonSep 19, 2024
The importance of stereotyping in e-commerce
Opinion

The importance of stereotyping in e-commerce

Stereotyping: An often unfair and untrue belief that many people have about all people or things with a particular characteristic.

Andrew WatsonSep 10, 2024
Dean Phillips Presidential Campaign
Opinion

Dean Phillips Presidential Campaign

Who is Dean Phillips?

Andrew WatsonSep 4, 2024
Does being a former athlete make you a better hiring candidate?
Opinion

Does being a former athlete make you a better hiring candidate?

It’s not always what you know

Andrew WatsonAug 26, 2024
Painting a fake retail store and our first exit to Agora Brands
Opinion

Painting a fake retail store and our first exit to Agora Brands

For those unaware, Alex (my partner) and I owned a D2C reseller business called EBC in the electric mobility space (e-bikes, e-scooters etc). We sold the company to Agora Brands (NYC based aggregator), in 2021. They were and still are an aw

Andrew WatsonAug 19, 2024
Asking the RIGHT questions in your next ad agency interview
Opinion

Asking the RIGHT questions in your next ad agency interview

How boring would Mad Men be if it was 2024 and D. Draper is running Facebook Ads?

Andrew WatsonAug 12, 2024
NIL and College Sports Bribery Practices
Opinion

NIL and College Sports Bribery Practices

That’s me, at my final collegiate event at the NCAA’s, picking up a Final Four trophy with my partner in crime. We had gone from alternates to All-Americans to cap off our senior year at Memphis. After four years and 120+ matches, I graduat

Andrew WatsonAug 5, 2024