Features
Duckbill: The AI that can
My first encounter with ChatGPT came back in the spring of 2023, when Emily and I were planning our trip to the Azores (which, I highly recommend!). Faced with complicated logistics, hopping between islands, booking rental cars, juggling mu
I'm just [App]lovin' it
Mark Zuckerberg, Meta’s hydro-foiling, UFC-fighting, and occasionally CEO-ing maestro, recently took a jab at Apple CEO Tim Cook, claiming, “Apple hasn’t innovated since the iPhone 20 years ago.” Bold words from a guy whose social media emp
Twelve Days of Commerce: #1 Cheers Health
As my Twelve Days of Commerce series concludes, I’ve chosen to highlight a business particularly relevant during December’s festive season in London - or any setting with hefty Christmas celebrations. Cheers to my number one.
Twelve Days of Commerce: #2 Baking Steel
Two years and six months. That’s how long we’ve had the privilege of working with Andris Lagsdin, founder of Baking Steel, and a true [pizza]creator in every sense of the word. Andris was among our first few clients at Igloo Media, partneri
Twelve Days of Commerce: #3 Abercrombie & Fitch Revival
As I edge closer to the end of my Christmas roster, today’s spotlight shines on one of the most dramatic retail revivals of the decade: Abercrombie & Fitch. With a 150-year legacy that once dressed White House elites, the brand seemed desti
Twelve Days of Commerce: #4 Dipsea Spicy Audiobooks
Me: “Should we pencil in a team call for Friday?”
Twelve Days of Commerce: #5 OnlyFans
Welcome to my number five on the roster, one which needs no introduction: OnlyFans. In my opinion, OnlyFans may be the best business, from a pure economics perspective, to have emerged from the U.K. in the last decade.
Twelve Days of Commerce: #6 Guinness
In the spirit of Christmas, few things compare to stepping into a 500-year-old pub. Melted candles drip onto stained wooden stalls, Sinatra’s voice echoes softly in the background, and fairy lights edge the corners of the bar-top. In the co
Twelve Days of Commerce: #7 IQBAR
If you’ve followed Dollar Commerce for even a day, you’ll know I’m not quick to celebrate venture-backed brands, especially those burning through capital like it’s a rite of passage. Venture money, for all its perks, has had a nasty habit o
Twelve Days of Commerce: #8 On Running
Picture the Swiss mountains, snow falling from the rooftops of glorious wooden chalets, and the smell of hot chocolate in the air. Switzerland, the landlocked, Narnia-like nation nestled in the belly of Europe, is stereotypically known for
Twelve Days of Commerce: #9 Hugz
In 2022, shortly after launching Igloo Media, a team reached out to us through a mutual recommendation, called Hugz. This was a true “starting from scratch” project with a long direct-to-consumer roadmap planned ahead. The wonderful ethos o
Twelve Days of Commerce: #10 HULKEN
It was the end of November, when I started to think about how I was going to lug a Christmas tree from one end of Battersea Park, to my apartment.Emily, my other half and master of persuasion explains - “There’s nothing more ‘manly’ than wa
Twelve Days of Commerce: #11 JUNG+ Longevity
I’ve talked a lot in my previous articles about a few important elements: the power and psychology of great design, the art of building brand equity, and the value in founder-driven businesses. While simple to write about, the execution is
Twelve Days of Commerce: #12 NAOMI NOMI
As my first calendar year comes to a close with the wonderful Substack community, I thought a little bit about what would be the idyllic end to year for all the wonderful writers and followers of my little (for now) DC Universe. So, I thoug
When life gives you lemons, squeeze the day
While watching Chef on my Tuesday evening redeye (which I highly recommend, by the way), I found myself drooling over Jon Favreau’s Cuban sandwiches and was reminded of a idea I’d tested a couple of years ago. While it wasn’t a “failure” in


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